Monthly Archives: August 2013

One of the most frequent answers we receive about g.Maarifa is about the mLearning market. Mobile anything is hot right now in public, civil, and private sectors. Mobile education is no exception. Along with mHealth, it is the hottest of the hot trends. Yet because it is an emerging sector, not a lot of research has been done on it. How many mLearning initiatives are there? Who are they? Who are they targeting? Are they effective?

We decided to focus specifically on the mobile adult continuing education niche. This means both workplace training and uninstitutionalized learning, such as getting educated on maternal health issues and basic financial literacy if you are a borrower. Furthermore, our geographic focus is Middle East and Africa as we have on the ground experience in these two regions and want to be as authentic as possible.

So without further ado, here it is: (click here for infographic).

We also have a database of all the mLearning companies. If you are interested, please drop us a note at and we will be happy to send it to you!