As is the often the case in the world of startup, we come back from a short silence with many exciting updates to report. We’d like to thank all of you for your continued support and look forward to continued partnership in what promise to be an exciting few months!
Expansion into the MENA region
We are most excited to announce that our plan to achieve world domination is well under way! After Evanna spoke at a conference in Tunisia, g.Maarifa received great client as well as investor interest in the MENA region, once more demonstrating the power of a good idea. Consequently, we plan to pilot Orion in Jordan this Fall, and move into the Tunisian market soon thereafter.
The booming MENA consumer mobile market is a very exciting space to be in given remarkable government enthusiasm as well as speedy sales cycles: we are very enthusiastic about scoping out this space and the opportunity to establish g.Maarifa in other emerging markets.
East Africa Update
This is not to say that we are leaving our East African supporters behind! In fact, we are still actively pursuing clients here in Kenya, and interest in g.Maarifa from this region seems to only be growing. Evanna has had weeks with daily client meetings, so we can be sure that she’s earning her keep! One this front, we are happy to welcome our newest client, Living Goods, to the g.Maarifa family and are eager to launch their pilot later this month.
We also have a couple of updates on our Orion strategy. As you know, we pivoted our focus to this platform earlier this year and have narrowed down that focus even further. We have decided to work primarily with clients working in 3 sectors: healthcare, financial services, and consumer packaged goods. We will however continue to work with a range of organization types including: non-profits, large multinationals, and government organizations, among others.
Finally, the promised updates to our website have been uploaded (check it out!) and we look forward to sharing more of our journey with you!