Launched in January, 2013, this biweekly blog, managed by g.Maarifa, offers insights and comments on current news and trends in the mobile SMS, ICT4D, M4D, nonprofit, education and training, and related sectors and industries. We will also have periodic guest blog posts.
g.Maarifa is a mobile technology company for the emerging markets. Our mission is to develop human capital where it is needed the most and hardest to access through increasing access to educational and training content for the mass market. Our primary product is an interactive SMS platform that allows for the delivery of a high volume of content , evaluates and monitors the end users’ progress, and manages data with a user-friendly interface. Our platform combines the reach of simple SMS texting with a robust data analytics back-end to engage vast numbers of end users. Using our extensive experience on the ground, we help clients with content customization, evaluation, and data management based on their specific needs and goals.
Our goal is to provide the services our clients need while ensuring they are able to provide the best experience to the maximum number of end users. In many developing markets today, this means delivering that experience via the most widely available technology: SMS. Over time, we will evolve along with our customers’ end user base. Even today, in advance of broad adoption of new technologies, we are already working on developing our platform to serve java-based devices, mobile web, and smartphone apps.